I’ve been obsessed with drawing for as long as I can remember. That feeling of creating something that didn’t exist when the day began is always so damn satisfying.

My career subconsciously began with the first Saturday morning cartoon I watched as a kid. It technically began after studying Graphic Design and slipping into advertising.

A small, bespoke, craft-focused studio soon led to a much larger FMCG brand-focused agency. I worked hard, learnt a lot from both environments and climbed my way up from Junior Designer to Creative Director.

During this time, my focus was undoubtably design. Illustration felt like a dirty little secret. Dabbling whenever possible, playing with styles, setting personal projects, taking part in art exhibitions and teaming up with freelance clients whenever possible. As my client list grew and my spare time shrank, I knew stepping into freelance full-time was inevitable.


I partnered with local and global brands, design firms, Ad agencies and animation studios. Developing an entirely new skillset above and beyond what was learnt in advertising.


Soon, I was offered a full-time position within an animation-focused studio. I jumped at the opportunity of leading teams, generating concepts, pitches, styles and supplying 2D/3D animation teams with everything they needed to do what they do best.

In 2024, the freelance bug bit once again. Diving deeper into the local creative scene, the community and developing my abilities daily is always the number one priority.